Monday, November 22, 2010
2) This seminar has really helped me to realize the importance of knowing the audience. No matter what form of communication, the audience is the main thing to keep in mind, as aphoristic as that is to say. It has helped me to know what to revise when making changes to presentations or papers. During my revision process, I found that I had to simply reword the information I had already presented in order to make it more accessible to the audience.
3) I am confident that this will help me in the future whenever I have to present information to somebody. I feel much more prepared for other classes in general because of this seminar. Especially after not having done any real work for a long time due to China, I am happy to have had this class to help me ease back into the groove of school. In terms of the actual course content, I feel much happier in that I see everything in another light now. I can look more deeply into what seem like everyday products. It amazes me how much attention designers must give to even the smallest details of the most trivial seeming objects. Overall, I am very happy with this seminar, and I would like to continue exploring economics and business.
Thursday, November 18, 2010
Tuesday, November 16, 2010
"Specialty clothing retailers this fall want to let shoppers know that they, too, are a brand" by Jennifer Steinhauer
Clothing from this company is generally seen as a bit classier. The image itself shows a polo player, and polo is a sport that people from the upper class in England used to play. It is a very posh icon, and this reflects on the clothing itself. The company is marketing to people that want to look nice but at the same time not too formal. Thus, they are selling not just clothing but also the posh feel of wearing a polo.
3) I try my best not to buy too much expensive clothing because I think it is all the same in the end. A shirt is a shirt is a shirt to me. Brand image is not something I let factor into my decision when making purchases. I think it's a bit sad that clothing has come to define people sometime. People judge others based on their clothing, so many go looking to buy Armani, Versace, Burbery, etc. These brands are all associated with expense, so they are admired and coveted. Since most people do not actually buy clothes from these types of companies, anybody that does manage to have one is defined by them.
Sunday, November 14, 2010
Thursday, November 11, 2010
Tuesday, November 9, 2010
Sunday, November 7, 2010
1. Downtown Kalamazoo is a cute little town filled with stores of all types. There is lots of natural scenery throughout the sidewalks, and many of the sidewalks have been made with bricks forming a design. There are benches and tables for pedestrians to sit at and soak in the surroundings too. The myriad of stores includes restaurants, art galleries, insurance companies, home design, clothing, and more. All the stores have good window displays too that follow most of the principles that we have studied. Most stores on average are on the smaller side too, so it creates a warm, homely environment.
2. While Downtown Kalamazoo is nice as it is, there certainly could be some improvement. One of the major improvements that could be made is the street system. To explain it from personal experience, I break on average two to three traffic laws every time I drive downtown. There are so many confusing one-way roads, and the signs are unclear. Given the natural curve of the main road, a lot of awkward turns can be found too that only further complicate driving. This is not good given that the downtown area is repelling people that have to drive. Another improvement that can be made is reducing the amount of natural scenery. While the flowers and trees are beautiful and good for the environment, there are so many that they can sometimes distract pedestrians from the stores. They also increase the costs of maintenance of the downtown area. Lastly, the downtown area could benefit by trying to be more accessible to college students. Many of the stores, aside from the restaurants, are not places a college student would shop. On average, stores are a bit on the pricier side, and they do not sell things a young student would want.
3. The following passage is from chapter 6 of Whyte’s book, City:
a. “One of the virtues of street trees is the way they channel the walkway and moderate the scale of the right-of-way. A very wide sidewalk without trees is not a comfortable space.”
b. This is pertinent to Downtown Kalamazoo because the sidewalks are quite wide and they do have trees and other plants. Especially along Burdick Street, it would feel very strange to have such a large empty path to walk along. The single, narrow road in the middle and an empty sidewalk would combine to make a very ominous path. Thus, the city does a good job in preventing this by placing trees and plants strategically. The beds of plants also serve as a place to sit and for all the things that Whyte says a trash can be used.